SAP and IBM Collaborate to Serve Transportation & Logistics Industry

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New Offerings to Help Clients Better Serve Their Customers With Core Transportation Business Processes, Implementation Expertise and Best-in-Class, Pre-Configured Software.


IBM and SAP AG today announced plans for a global collaboration to provide tailored business applications and consulting services for the transportation and logistics industry.

Across the globe, transportation companies such as ocean liners, freight forwarders and railways recognize that challenges from energy costs to economic volatility remain outside their direct control. However, they can drive improved performance via superior service to their customers if they evolve core business process execution with analytics, cloud computing, mobile and other technology advances.

IBM and SAP intend to meet this market need by delivering a next-generation transportation platform that aims to standardize functional processes while enabling innovation at the business process level to improve operational performance.

The new collaboration is intended to combine IBM’s strategy, industry consulting and experience managing large-scale, global business transformation with SAP’s expertise in co-innovating industry-specific enhancements to standard software with customers.

The new initiative is intended to combine SAP® software with IBM’s implementation and configuration services. The SAP Transportation Management, SAP Event Management and SAP Customer Relationship Management applications, as well as the SAP Billing and Revenue Innovation Management solutions are planned to be integrated to provide a 360-degree view of individual customers. Backed by deep industry knowledge and experience from IBM’s SAP Center of Competence, IBM’s best practice templates will allow the transportation industry solution from SAP to be tailored to meet each transportation company’s needs. This is intended to result in lower implementation costs and faster time to value.

SAP and IBM plan to work closely in the areas of business development, sales, sales support, marketing and consulting. Customers are envisioned to adopt the new solutions in step-by-step rollouts according to their specific organizational needs and existing infrastructures.

“In moving global freight today, the associated information is as important as the physical flow of the goods. Many freight companies are thus updating their legacy IT environments and embarking on large-scale transformational projects,” said Till Dengel, vice president, Industry Business Unit Travel & Transportation, SAP AG. “By expanding their partnership, SAP and IBM together offer deep expertise in this market and this helps ensure that our customers can successfully transform their business with state-of-the-art IT.”

“Like many industries today, transportation companies are responding to the imperative to treat their customers as markets of one. The experience a company creates for its customers has become a de facto element in their ability to compete,” said Raimon Christiani, global Travel and Transportation industry lead, IBM Global Business Services. “Using best practices in analytics and other core competencies from IBM together with SAP software, our transportation clients will be better positioned to provide their customers with experiences that form the basis of sustained relationships.”

IDC recently named IBM a leader in its Marketscape for SAP Implementation Service Providers, noting that, “IBM is able to provide its clients with a truly end-to-end suite of services and solutions to support all aspects of their SAP transformations.” According to IDC’s 2014 Global SAP Implementation Services Buyer Perception Survey, clients highlighted IBM to be most strong in integrating project teams with client’s company, meeting the project timeline and communicating the value of the IBM services/solutions and delivery methodologies/tools that clients are currently consuming.

Together, IBM and SAP plan to help companies in the transportation industry answer such questions as why to transform their business through IT, how to adopt a hybrid on-premise and cloud landscape and how to keep the systems always up-to-date with future business requirements.

SAP Continues Reign as Leader in Supply Chain Market
SAP AG has retained its position as the overall leader in worldwide supply chain management and supply chain planning, according to the recent Gartner, Inc. “Market Snapshot: Supply Chain Management Software, Worldwide, 2013” report.

The report finds that SAP was growing the supply chain business by 16.8 percent, representing a 22.1 percent market share. Specifically, SAP extended its No. 1 market position for supply chain planning, now owning 29.8 percent. SAP holds the No. 2 position for supply chain execution worldwide, with solutions for transportation and extended warehouse management, and is closing in on competitors with a growth rate of 16.9 percent. In addition, the report notes that SAP has been the market share leader within the aggregated supply chain market for more than a decade.

Additionally, Gartner has released its list of The Gartner Supply Chain Top 25 for 2014, as announced on May 21, 2014. SAP is the vendor of choice for 22 of the top supply chains included within the report.

To build on this leadership, SAP has recently announced a new supply chain strategy, which enables businesses of all sizes, industries and regions to transform their supply chains to demand networks. New business realities, such as demographical and geographical changes of buying power, individualization of products with innovative technologies and growing logistics complexity with same day delivery concepts, put companies under immense pressure to transform their supply chain processes. SAP’s new strategy is addressing these business realities and will deliver cloud-based solutions in areas such as integrated business planning, supply network orchestration and logistics by leveraging the SAP HANA platform.

“We believe the findings by Gartner reflect that SAP’s presence in the supply chain market continues to grow and that our recent innovations are being widely adopted,” said Hans Thalbauer, senior vice president, Line-of-Business Solutions for Supply Chain, SAP. “Our new strategy will follow this success by delivering next-generation supply chain solutions in the cloud powered by SAP HANA.”


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Supply chain management solutions from IBM deliver supply chain planning and execution capabilities across the extended enterprise, enabling companies to anticipate, control and react to demand and supply volatility within the supply chain. Managing how and where you fulfill orders, how much inventory you should store where, and the planning and execution of your shipments to meet customer commitments. IBM provides the ability to understand, manage and direct the supply chain in order to make the supply chain smarter.



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