Pepsi, Doritos, Lay’s, Tostitos … even Captain Crunch. They are the food and beverages of our youths, and likely of our adulthood too, but they just don’t magically appear on store shelves. They arrive there thanks to the extensive supply chain network parent company PepsiCo North America has built over decades.
But that supply chain needed an update a few years ago. And an update it received.
“It is a large and complex supply chain, and what I’m going to do this morning is share our story, our story of transformation that started three years ago when we announced a big, bold vision and all the things that we needed to do to adjust and start to embrace the complexity that that transformation afforded,” Laura Maxwell told the audience at the recent Manifest conference in Las Vegas. Maxwell, who is the senior vice president of supply chain for PepsiCo North America, went on to tell her audience that it’s “important to take a step back and understand where you’ve come from.”