Looking at how smart supply chain management boosts brand identity

Editor’s note: Supply Chain Management Review’s Leadership Lens, appearing online at scmr.com on the second Tuesday of each month, showcases industry leaders’ thoughts on how the C-suite can better manage their businesses. This month, we are looking at the role supply chain plays in brand management.  If you are interested in future topics, you can see a full list of upcoming topics on our Editorial Calendar.

The history of customer service dates to nearly the beginning of time, back to when merchants of the ancient civilizations in Rome and Greece worked to satisfy their customers. It has evolved since then, but until the COVID-19 pandemic disrupted supply chains, few companies considered the task of delivering product to be a vital part of customer satisfaction.

The pandemic changed that. Now, brands realize the role moving products, whether that is between warehouses, from warehouse to store, or to the end consumer, has on its brand recognition.

Please click here to read the complete article.