IAM Robotics rebrands to Onward Robotics

IAM Robotics, a pioneering mobile robotics and software company, today announced that it has changed its corporate name to Onward Robotics and unveiled a new logo, visual identity, and website. The company said the rebrand marks an exciting next chapter in its evolution, supports its recent growth, and reflects its renewed mission to revolutionize order fulfillment processes, and increase operational productivity.

Onward Robotics added that it has experienced high market demand since emerging from stealth mode with the launch of its new Pyxis technology platform and Lumabot person-to-goods autonomous mobile robots. The company's Meet Me solution coordinates humans and robots as a cohesive system, enabling warehousing, logistics, and manufacturing operations to increase productivity, mitigate operational risk, and scale without adding headcount. Onward Robotics added that the solution is being piloted in live production environments this year.

“This transition has been an exciting and transformational process for us,” said CEO Lance VandenBrook. “Onward Robotics better reflects the organization's strong forward trajectory, our bold and purposeful team, and most importantly, our commitment to moving our clients and the global supply chain forward.”

The launch follows a year-long initiative to create a new brand identity that embodies the company's renewed sense of purpose, energy, and enthusiasm, while capturing its unique culture and acknowledging its decades of experience in mobile robotics, the company further explained.

“I'm inspired every day by the bold and gritty Onward Robotics team,” VandenBrook said. “I'm incredibly proud of the momentum we've built, the way we're solving hard problems with innovative technology, and how we're moving onward and upward–together.”

The company's new brand and innovative robotic technology will be debuted and demonstrated live at MODEX 2024 in booth #C6685 from March 11, 2024 to March 14, 2024 in Atlanta, Georgia.