RetailNext

The maturation of multi-channel distribution has put added pressure on all major modes of freight transportation, with “Just-in-time” and “just-in-case” strategies now having to meet the “just do it” demands created by today’s highly impatient consumer.

Companies need to understand shoppers across all touchpoints, and must embrace all digital capabilities to harness the customer data that is actionable in the moment and can help drive greater lifetime value, all vital to delivering an exceptional customer experience.