Toyota Environmental Challenge 2050

Challenge to Zero & Beyond

Since its foundation, in 1937, Toyota has been consistently committed to the idea of contributing to society by manufacturing automobiles and leading innovation through technology and creativity.

This spirit of challenge that stands up to change has been handed down to us today through the company’s DNA. Looking forward too, we would like to continuously contribute to society through our business activities and to carry on being a company that customers choose and that brings a smile to every customer.

We have considered the ideal form of a new mobility society and tackled serious environmental issues head-on while positioning our contribution to the development of a sustainable society as a key challenge for management.

The development of the world’s first mass-produced hybrid vehicle, the Prius, and the fuel cell vehicle MIRAI reflect this spirit of the unprecedented challenge. We were able to overcome numerous difficulties and launch these cars due to the strong support we have received from many people.

Despite these energetic initiatives, the global environment remains in a critical situation. Extreme weather conditions attributed to climatic changes driven by greenhouse gases threaten our livelihood.

Meanwhile, the seriousness of environmental issues is increasing over a wide area, with population growth, accompanied by water shortages and resource depletion, and degradation of biodiversity due to the fragmentation of ecosystems.

In response to the situation, we need to take on new challenges that consider the world 20 or 30 years in the future, in order to remain closely aligned with the global environment.

This means not merely trying to reduce negative factors associated with automobiles as close to zero as possible, but at the same time, looking beyond zero, challenging ourselves in all-Toyota initiatives toward a net positive impact.