13th Annual Zebra Shopper Vision Study
While the world and the retail industry have been rocked by the market disruption resulting from Covid-19, shoppers' basic motivations haven't changed.
Shoppers still expect the items they want to be readily available at the best value with transaction that are a breeze. However, many retailers are struggling to deliver on these expectations.
Safety has become the new standard as shoppers demand a blending of the online and in-store experience. The pandemic exposed and amplified retailers' existing challengesm but from crisis comes opportunity and retailers can meet the moment by delivering on shopper expectations with technology.
Zebra's 13th annual shopper vision study surveyed over 5,000 shoppers, store associates and retail executives globally to gauge the attitudes, behaviors and expetations impacting both brick-and-mortar and online retail.
The results, summarized in this first volume of the 2021 Shopper Vision Study, are a must-read for retail leaders seeking to turn insights into opportunities.
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