Moving beyond horsepower to deliver a new era of driving safety and convenience
Consumers now expect their connected digital lifestyles to extend into the car and their inside and outside worlds to be aligned.
It is an expectation that is both heightened and accelerated by the Internet of Things.
Automakers have responded, integrating new capabilities into the driving experience thanks to the advent and proliferation of innovative in-vehicle infotainment (IVI) technology.
Today, capabilities like email, Facebook*, streaming music, and many other features and applications have become increasingly common, even in entry-level makes and models.
As a result, the technology that makes these functions possible has transitioned from being a source of competitive differentiation for automakers into a standard feature found in virtually every car.
At the same time, growing traffic challenges and congestion, an explosion in first time drivers, and an overall shift in priorities have sharpened the focus on safety.
This development, in combination with the near ubiquity of IVI, is motivating the industry to pivot and concentrate its research and development efforts on delivering production-ready, advanced safety functions and capabilities made possible by today’s technology.
The evolution of the car: Why it matters
As cars grow more intelligent and more aware of their surroundings, consumers will expect increasingly sophisticated safety, security and convenience features and functions.
These can only be delivered through the development of next generation advanced driver assistance systems (ADAS) technology.
Successfully realizing the enormous opportunities of these automotive innovations has the potential to not only change driving - but also to transform society.