Product Traceability - A Natural Evolution
When fielding product quality issues, whether it leads to recalls, warranty claims, or unit level repairs, we will need to regain the trust of the consumer by having the ability to address and communicate our course of action proactively - and thus limit the impact.
Business network technology enables us to do this, as it tracks the full chain of custody for every item from start to finish, providing visibility across final products, intermediates, and raw materials in real-time from their source, across trading partners, and to the end consumer.
The Supply Chain Network
Supply Networks operate based on the trading relationships between brands, consumers, retailers, distributors, and suppliers.
These trading relationships are structured as many-to-many, where a brand can interact with all consumers and a consumer can interact with all brands.
This extends upstream in the supply chain network where a distributor can trade with all suppliers and a supplier can trade with all distributors.
And with a business network architecture, as a participant in the network you only need to define yourself once to open trading relationships with all parties.
That’s in stark contrast to the old ERP monolith days, where every supplier had to support a point-to-point connection with every distributor, and every distributor had to support a point-to-point contact with every supplier.
Agility and Real-Time Collaboration
Agility and real-time collaboration in your business network are high priorities, given that end consumers can make or break products with ever-increasing speed.
Layer in the omnichannel requirements for both outbound sales as well as product returns, and you’ve added scale and complexity to your business network requirements.
With product safety top of mind for many consumers, they will give preference to brands that can ensure quality through the ability to provide full traceability across the network.
The good news is that a key advantage in your natural evolution toward the digitization of your supply network is providing greater traceability - up, down and across the network.
Download and learn how to enable full traceability and chain of custody, and enhance customer confidence.