At only 6% market penetration as of this year (2017), it’s no surprise that many business leaders have never heard of prescriptive analytics or, if they have, are still hesitant to define what it means for their role and their business.
Even those who are familiar with prescriptive struggle with unanswered questions and confusion around the subject.
Our goal with this book is to introduce the topic of prescriptive analytics to business leaders in order to empower them to make the most informed decisions around leveraging advanced analytics.
If you’re unfamiliar with prescriptive, our hope is that this book gives you a clear idea of what it is, how it can be applied and the type of value it can drive.
If you’re already familiar with the topic, our hope is that this book allows you to take a deeper dive into understanding how to successfully implement prescriptive analytics solutions within your organization.
We also hope to clear up some common misconceptions around;
1) the different approaches to prescriptive analytics and
2) the barriers to adopting it that exist in the market space today.
“The prescriptive analytics software market will reach $1.57 billion by 2021, with a 21% CAGR from 2016. Technology strategic planners must understand the market opportunities for prescriptive analytics when planning their business strategy to build and market their data and analytics offerings.” Gartner Inc.
In this e-book, you'll learn: