New TMS Leads to Optimized Freight Management for Greenhouse

Challenge

For many companies, strong growth or expansion can be a double-edged sword if the organization isn’t backed by the right supply chain technology to support that growth.

Such was the case of Green Circle Growers, which was trying to meet its growing customer needs while manually managing the data for product transportation, as well as for its dedicated fleet and sister company, Fresh2U Transportation.

“We'd decided to switch our ERP system and I started driving the idea of switching from our routing and scheduling software to a more complete transportation management system (TMS),” said Mark Underwood, Director of Logistics at Green Circle Growers, who also oversees Fresh2U.

“Most of what we ship is multi-stop full truckload and we had to manually manage our transportation within the ERP system, which acted as a depository for our data. Since the rates were managed on a spreadsheet, we had very little control over what we were doing.