Meeting the Omni-Channel Challenge with In-Store Fulfillment for Retailers
Retailers and grocers have experienced sweeping changes before, but the industry is currently going through some of its most drastic transformations yet.
Consumers are not only looking for retailers that offer online ordering, but ones that allow customers to order however they want, whenever they want, and have it delivered wherever they want: online, in-store, mobile, phone and more.
The result is that retailers are thinking outside of the warehouse box and looking to their brick-and-mortar stores to function in ways formerly limited to distribution centers (DCs).
In addition, retail companies have traditionally used facility-specific, disparate systems for DCs and stores.
As the lines blur between DCs and stores, order fulfillment technology is changing and allowing retailers more flexibility and continuity between multiple locations, linking and managing resources across facilities. Retailers need new and improved store systems and processes to address this growing challenge.
In the following pages, we’ll discuss the latest technology for in-store order execution and how it can deliver more synchronization, traceability, process improvements and visibility than ever before.
We’ll also look at four common scenarios that retailers face when trying to fulfill an order in the store and how an in-store fulfillment solution can solve each challenge.
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