Tapping into the value of living products
Living products present a compelling opportunity for brands and retailers.
For one thing, when you embed intelligence into your products you give both your consumers and the people in your sales channels a way to authenticate them, at the tap of a phone, wherever they are. That’s neat.
But the consumer experience opportunity is even bigger.
If your consumers could get exclusive, dynamic experiences whenever they tapped your products, you’d be able to engage them even after the point of sale.
In effect, your products won’t just be products anymore.
You’ll have transformed them into consumer experience platforms. That’s a big idea.
But as exciting as it sounds, you’re probably wondering how to make it real.
Here’s what you’ll need to turn your products into consumer experience platforms.
If you’re serious about consumer experience and product innovation, smart products present a pretty compelling vision.
The good news is that there’s a clear and logical process to make that vision real – and we’ve written a guide to tell you all about it.
Download the eBook ‘Implementing the Internet of your Things’ to find out:
- What the process for living products looks like
- The three steps needed to make your products smarter
- What you’ll need to start delivering great experiences