How is Demand Forecasting Changing?

Get Exclusive Insights on Demand Forecasting

We conducted research to assess how supply chain teams perceive the accuracy of their forecast and discover the tools and techniques they are using to upgrade the forecasting process.

The results of our research are presented in this report.

Here, you will find helpful benchmarks and insights offered by peers on the latest demand forecasting techniques, forecast granularity and periodicity, and expectations for the future.

The survey was completed by 301 professionals working in the supply chain, finance, sales, and commercial/trading roles.

Respondents operate across several regions, including North America, Europe, Latin America, and the Asia Pacific.

Various industries are represented, ranging from chemicals to consumer electronics, food and beverage, and manufacturing.

Perceptions on forecast accuracy

Find out how supply chain professionals rate the accuracy of their forecast and the benefits they expect to gain from improved forecast accuracy.

Most common techniques and technologies

Find out which methodologies and tools are in use and on the rise. 

Limitations and possibilities

Find out what's hampering forecast accuracy and how organizations are preparing for the future.

A New Day For Demand Forecasting?

Like many of the respondents in our survey, we also choose to be optimistic about the future, and we heard their needs loud and clear. That is why we have added demand forecasting capability to our SC Navigator suite of supply chain planning applications.