Final Delivery: A Technology Perspective on Omnichannel Retailing
As customer expectations continue to evolve and competition intensifies, final delivery’s importance within a retailer’s technology landscape will only increase.
Being responsive to customer demand throughout all channels is key to making the sale today and staying competitive in the retail industry.
In retail supply chains, omnichannel operations are becoming more and more important to execute a single customer experience across all channels.
This customer experience includes the critical final delivery to customers, whether through in-store fulfillment, pick-up & drop-off services, courier delivery to the home, or in-store locker space for order pick-up.
But giving customers access to these final delivery options is a major challenge for many retailers, because the necessary technology needed isn’t supported in their current networks.
In this paper, author Tom Singer addresses these technology challenges, as well as requirements, functional components, deployment approaches, and technology enablers that are needed for final delivery solutions.
There is no one-size-fits-all solution; however, this paper shows how retailers can use final delivery to its full potential.
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