If creating and shipping products is the meat and potatoes of your eCommerce business, returns are the vegetables that you'll eventually have to eat for the health of your brand.
This is especially true now more than ever.
According to NRF, customers are 3 times more likely to return a product they bought online. And according to Harris Interactive, 85% of customers are more likely to shop at online stores that over flexible and customer-friendly return policies.
Successful return policies are supposed to meld seamlessly with the rest of your supply chain, where the incoming product can be received, inspected, and then routed automatically to its final destination (back into inventory, put in for repairs, disposed of properly, etc.).
If you have strong reverse logistics (the logistics behind returns) driving your returns policy, you save money on each return.
When you save enough money on returns, you can afford to offer your customers a game-changing returns policy.
If you offer a game-changing returns policy, you will cultivate customer loyalty and increase the lifetime value of each customer.
Investment into smart returns is a great way to increase customer value with minimal impact on your regular business.
A lot of companies approach reverse logistics in different ways, which is natural.
Each business has different requirements when it comes to recycling or receiving returned products.
But there is one commonality that many successful companies share when it comes to their reverse logistics- including return labels into all outgoing packages.
Download this 'paper" and find out how!