Your distributor placed a large order for your product.
But where does the product end up after your distributor sells it?
Who do you target to sell service contract renewals?
And how do you determine if you’re accurately calculating your partners’ sales commissions?
Businesses operating through indirect sales channels rely on third-party distributors, resellers, e-tailers, and value-added resellers (VARs) to provide crucial channel information.
Without this information, companies are flying blind when it comes to managing the channel.
Having channel visibility allows you to effectively plan and execute business processes such as managing sales commissions, rebate payments, identifying end customers and understanding their requirements, running better targeted channel marketing programs, and identifying the right candidates for post sales service opportunities.
A Channel Data Management solution collects point-of-sale (POS) and inventory data from your partners, then validates, standardizes, and enriches inaccurate or missing channel information.
The end result is that you can manage your channel with the confidence that your decisions are based on accurate and up-to date channel data.