Your brand is everything.
Your name, logo, website, identity - each piece blends together to be your brand.
And the most successful retailers recognize how the presence (or absence) of their brand affects the customer experience.
But not every retailer realizes there are opportunities to build brand loyalty after a shopper checks out.
If you want to keep the brand-customer conversation going, it’s essential to provide an exceptional postpurchase experience.
You must incorporate your brand into every part of the process - including packaging and shipping.
Developing a branding strategy in tandem with your shipping strategy is the most effective way to provide an outstanding shipping experience that will contribute to your brand’s overall success.
With a comprehensive strategy in place, you can guide customers on a journey of delight, relationship building, and repeat purchases.
Brand Your Shipping - How to Overcome the Brand Dead Zone Chapters;