Fashion Powerhouse Implements Supply Chain Transparency for its Sustainability Efforts

Serai’s Traceability solution helps cut time to trace products in half.

As one of the most prominent household names in fashion, an american retailer selected Serai to set and roll-out new standards for supply chain transparency.

With over 3,700 retail stores worldwide and over US$16 billion in revenue, it was crucial for this company to know exactly where their raw materials were coming from beyond their Tier 2 suppliers - from garment vendors to fabrics - as it continues to lead the charge in responsible and ethical sourcing in the apparel industry.

With an extensive catalogue of products, the key challenge was deploying a trustworthy and reliable platform that can handle a vast amount of data on multiple partners across the supply chain.

With an extensive catalogue of products, the key challenge was deploying a trustworthy and reliable platform that can handle a vast amount of data on multiple partners across the supply chain. Prior to Serai, the retailer’s visibility of their supply chain was limited to tier 1 suppliers.

They have an incredibly complex supply chain comprising thousands of suppliers up to Tier 4 in multiple countries (India, Korea, China and more), so building any in-house solution to gain full transparency was overwhelming; demanding huge monetary and time investment on in-house resources that would be obsolete in no time and unable to cope with vast amounts of data and change.

It was clear they needed a turn-key solution that was easy to deploy, and has the ability to scale and grow with the company across multiple tiers of suppliers. Download this case study to see Serai's solution to the problem.


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