What Is Omnichannel?
Omnichannel is an integrated approach to retail that tries to provide the customers with a consistent shopping experience on different channels: online, via telephone or a brick-and-mortar store.
Omnichannel order fulfillment is a material handling fulfillment strategy, that treats the inventory as a single unit and uses it to fulfill all channels, (e-commerce, store replenishment, and wholesale) from one location.
The whole process ranging from the customer placing the order to the time when the order gets delivered to him or her comes under omnichannel fulfillment.
In this white paper, we detail all the complexities of understanding and executing an Omnichannel strategy including strategic key findings such as;
- The advent of e-commerce has shaken the retail space, to facilitate faster gratification to customers, retail companies are trying to shorten their distribution processes by going the omnichannel way.
- Omnichannel order fulfillment comprises of six basic processes; Communication, Order Processing, Warehouse Management, Shipping, Last-mile Delivery, and After-sales
- With customers using multiple channels for shopping, brands need to be present where their customers are.
- Understanding customer journey & behavior and integrating the channels to provide the essential customer ‘experience’ is the deciding factor of omnichannel retailing success.
- Data-driven analysis that uses artificial intelligence to predict upcoming trends might be the future of omnichannel retail.
- In the future, retail will shift from using multiple channels to a channel-less experience, where it will be virtually impossible to separate the different mediums of retailing.
Download this white paper and find out how Locus lets you use existing retail infrastructure to build your omnichannel platform.
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