Officially founded in 2008, as a back-end solution for businesses looking to move excess inventory online, Optoro has delivered automation and analytics to allow retailers to connect with shoppers in a unique way, unleashing new profit streams for retailers and savings for shoppers. The company’s proprietary, cloud-based software platform OptiTurn launched in February of 2011. In September of 2013, Optoro opened a corporate office in the vibrant Chinatown neighborhood of Washington, D.C., while maintaining a thriving operations headquarters just outside the city in Maryland.