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Forrester Research Company Profile

Forrester Research is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

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Forrester Research
60 Acorn Park
Cambridge, Massachusetts, 02140
United States
617 613-5730

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The Forrester Wave™: Supplier Value Management Platforms, Q1 2022
The Forrester Wave™: Supplier Value Management Platforms, Q1 2022
In this Forrester Wave™ report, we take a deep dive into a 31-criterion evaluation of supplier value management platforms, we...

Tomorrow’s Midmarket B2B eCommerce will Take Place in...
In this study, Forrester conducted an online survey 352 midmarket B2B eCommerce decision-makers, supplemented with three in-depth interviews to evaluate...


Real-Time Data Drives The Future Of Retail
Real-Time Data Drives The Future Of Retail
Companies need to understand shoppers across all touchpoints, and must embrace all digital capabilities to harness the customer data that...

Digital Predator or Digital Prey?
Digital Predator or Digital Prey?
The dinosaurs of today will become digital prey by 2020 unless they can learn to master digital - in which case,...

Internet-of-Things Solution Deployment Gains Momentum Among Firms Globally
Internet-of-Things Solution Deployment Gains Momentum Among Firms Globally
Improved Customer Experience And Supply Chain Optimization Are Leading Business Benefits Of IoT Solutions.




Forrester Research News & Resources

The Forrester Wave™: Supplier Value Management Platforms, Q1 2022
In this Forrester Wave™ report, we take a deep dive into a 31-criterion evaluation of supplier value management platforms, we identified the nine most significant ones - Coupa, GEP, Ivalua, JAGGAER, Oracle, SAP Ariba, Workday, Xeeva, and Zycus - and researched, analyzed, and scored them.

E-commerce Returns Are the New Normal
With the number of online shoppers expected to reach 270 million by 2020 - driven largely by the popularity of mobile devices - retailers need to rethink their ecommerce strategies in order to keep up.

Tomorrow’s Midmarket B2B eCommerce will Take Place in the Cloud
In this study, Forrester conducted an online survey 352 midmarket B2B eCommerce decision-makers, supplemented with three in-depth interviews to evaluate the state of eCommerce at midmarket B2B firms in the US, EMEA, and Australia.

Five Steps to Excellence in B2B eCommerce
According to a Forrester study, the U.S. B2B e-commerce is projected to grow from $780 billion in 2015 to $1.13 trillion by 2020, and companies that adopt a customer-centric approach to business are poised to capitalize on the ecommerce growth opportunity.

E-Commerce Reshaping the Logistics Landscape
The maturation of multi-channel distribution has put added pressure on all major modes of freight transportation, with “Just-in-time” and “just-in-case” strategies now having to meet the “just do it” demands created by today’s highly impatient consumer.

Real-Time Data Drives The Future Of Retail
Companies need to understand shoppers across all touchpoints, and must embrace all digital capabilities to harness the customer data that is actionable in the moment and can help drive greater lifetime value, all vital to delivering an exceptional customer experience.

Digital Predator or Digital Prey?
The dinosaurs of today will become digital prey by 2020 unless they can learn to master digital - in which case, there is every possibility they can become tomorrow’s digital predators.

Internet-of-Things Solution Deployment Gains Momentum Among Firms Globally
Improved Customer Experience And Supply Chain Optimization Are Leading Business Benefits Of IoT Solutions.

The Global Tech Market Outlook For 2015 To 2016
As CIOs transition from 2014 to 2015 and start to look ahead to 2016, five key themes in this global tech market forecast provide reference points for their tech budget plans.

Building Value from Visibility
The term "Internet of Things" (IoT) was first used nearly 15 years ago. While there’s been no single standard definition of IoT solutions since the possibilities of Internet of Things was first discussed, a variety of technologies are used in implementation (e.g., RFID tags, barcodes, and GPS technologies).




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