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Forrester Research is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.


Tomorrow’s Midmarket B2B eCommerce will Take Place in the Cloud
In this study, Forrester conducted an online survey 352 midmarket B2B eCommerce decision-makers, supplemented with three in-depth interviews…


Real-Time Data Drives The Future Of Retail
Companies need to understand shoppers across all touchpoints, and must embrace all digital capabilities to harness the customer data that is…

Forrester Research in the News

E-commerce Returns Are the New Normal
With the number of online shoppers expected to reach 270 million by 2020 - driven largely by the popularity of mobile devices - retailers need to rethink their ecommerce strategies in order to keep up.
Five Steps to Excellence in B2B eCommerce
According to a Forrester study, the U.S. B2B e-commerce is projected to grow from $780 billion in 2015 to $1.13 trillion by 2020, and companies…
E-Commerce Reshaping the Logistics Landscape
The maturation of multi-channel distribution has put added pressure on all major modes of freight transportation, with “Just-in-time” and…

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Forrester Research on the Web

Thesis,Dissertation Topics:Supply Chain Management ...
Supply Chain Management is one of those research domains that will always have research opportunities and research topics for dissertation and thesis
Internet Of Things (IoT): 2017 Predictions From Forrester
I'm Managing Partner at gPress, a marketing, publishing, research and education consultancy. Previously, I held senior marketing and research management positions at NORC, DEC and EMC.
Carriers Taking Last-Mile Transportation In-House - Supply ...
Since last-mile transportation is currently incredibly fragmented and there are a number of early adopters that really have no specialized training, LTL carriers need to pay specific attention to maintaining a relationship with a trusted last-mile provider.
Operations research - Wikipedia
Operations research, or operational research in British usage, is a discipline that deals with the application of advanced analytical methods to help make better decisions. Further, the term 'operational analysis' is used in the British (and some British Commonwealth) military as an intrinsic part of capability development, management and assurance.
Predicting The Future Of B2B E-Commerce - Forbes
Rapidly changing distribution channel dynamics are redefining wholesaler's business models across a broad spectrum of product and service areas.
HighJump Warehouse Advantage - Supply Chain Management
HighJump. Effective Warehouse Management for the Dynamic Supply Chain. Advantage. Warehouse ™
X4 Experience Management Summit 2019 | Qualtrics
The world's experience leaders. Discover how the visionaries and leaders behind the world’s most iconic organizations design and deliver breakthrough customer, employee, product, and brand experiences.
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