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Crown Equipment Company Profile

Crown is one of the world’s largest material handling companies, with a reputation for award-winning product design, advanced engineering and technology, and superior after-sale service. Its business philosophy uses vertically integrated processes to design, manufacture, and distribute forward-thinking, innovative solutions that improve customers’ productivity and operating efficiency. Crown produces a broad range of forklifts, as well as automation and fleet management technologies.

The company’s global headquarters is located in New Bremen, Ohio, with regional headquarters in Australia, China, Germany and Singapore. Its employees number more than 16,100 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries.

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Crown Equipment Corp.
40 S. Washington St.
New Bremen, Ohio, 45869
United States
419-629-2311

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Crown produces a broad range of forklifts as well as automation and fleet management technologies.


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Crown Equipment News & Resources

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Pan Pacific Pet’s new distribution center: Building operations around automated order fulfillment
A new goods-to-person robotic technology is the heart of Pan Pacific Pet’s order fulfillment strategy.

Retail distribution closes in on the customer
Form factors continue to evolve as retailers look for the right mix for meeting consumer expectations from the DC to the store.

Lithium Transition: It’s all about the outcomes
Lithium power is seen as the fastest growing motive power choice for electric trucks, though it has competition from options including thin plate pure lead and hydrogen fuel cells. For end users like City Furniture and Hamilton Beach Brands, motive power has to deliver on outcomes like space savings and uptime.

Industrial Mobile Robot Safety Standard Now Available, A3 Announces at Pittsburgh Conference
Industrial mobile robot deployments will get more clarity with the latest safety standard, which covers safe systems integration.

Conventional warehousing update
From racks to lift truck power utilization and safety, conventional warehouses have many options to maximize productivity.

Jumping on the narrow aisle trend
It seems so many roads lead to smaller warehouse footprints, increased storage density and flexibility to meet order fulfillment needs. Narrow aisle and very narrow aisle trucks are addressing these needs while maximizing operator safety and trust while working at elevated heights.

UPS Uses Robots and AI to Strengthen Network Capabilities, Enhance the Employee Experience
UPS is working with robotics suppliers including Fortna, Geek+, Locus Robotics, Pickle Robot, and more to improve working conditions and increase productivity.

Top 20 lift truck suppliers 2023
It was another solid growth year for most of the Top 20 manufacturers of lift trucks. The pandemic was clearly the trigger for some pent-up demand in 2021, but continued growth in 2022 speaks to the value OEMs bring to the table not just with trucks, but with technologies and automation to improve operational performance.

NA and VNA trucks: Jumping on the narrow aisle trend
It seems so many roads lead to smaller warehouse footprints, increased storage density and flexibility to meet order fulfillment needs. Narrow aisle and very narrow aisle trucks are addressing these needs while maximizing operator safety and trust while working at elevated heights.

Autonomous lift trucks emerge
From labor shortages to demand for ever-improved operational flexibility, this typically ignored class of trucks offers a chance to rethink your processes and even how you approach materials handling.

The Time to Automate Is Now, and Hybrid Mode Can Help, Notes Crown Equipment
Crown Equipment has published a series of e-books to demystify the process of adopting automation and to help warehouses review forklift safety.

Sensors give lift truck safety a boost
Operator-assist technologies that use sensors and cameras to alert lift truck operators of potential collisions with other trucks, pedestrians or obstacles aren’t new, but they’re progressing in capabilities and can be paired with telematics for further insights.

Other Voices: Maintain a vibrant safety culture with a holistic approach and meaningful training
Training, connectivity, communication and continuous improvement are some of the fundamentals for lift truck safety.

The Time to Automate Is Now, Explains Crown E-Book
Crown Equipment explains why warehouse operations of all sizes can overcome hurdles to adopting automation and benefitting from robotics in a new e-book.

Your telematics data to-do list
From real-time operational data to fleet right-sizing, lift truck telematics have a strong role to play in everything from safety to maintenance and even operator training. If at first it seems overwhelming, step back, take a deep breath and go small.





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