UPS Launches Technology Company and Platform to Match Merchant Needs with Flexible Fulfillment
Aimed toward connecting small and medium-sized companies with warehouses, Ware2Go recruits and certifies warehouses for traders, letting them amplify to new places and stay alongside new ecommerce transactions.
The Case for Mobile Printing in the Warehouse
Warehouses are under more pressure than ever before to deliver goods faster and at a lower cost, mobile printing can provide the productivity improvements needed for a warehouse operator to succeed in this highly competitive market.
- Acing the E-Commerce and Logistics Game Means Going Back to the…
- The Guide to International Shipping
- Tackling an Omni-Channel World
- Getting Brexit-Ready in 2018
- All Resources
UPS is a global leader in logistics, offering a broad range of solutions for the transportation of packages and freight, including innovative delivery options for the global consumer market; the facilitation of international trade, and the deployment of advanced technology to more efficiently manage…
- Company Quicklook
- Creates turnkey, on-demand U.S. fulfillment network for B2B e-commerce
- Guarantees two-day order-to-delivery
- Allows small and medium-sized businesses to expand their reach with no minimums or long-term commitments
- Increases customer base for warehouse operators and provides merchant onboarding, management, and automatic payments
UPS has announced the launch of Ware2Go, a new technology company and digital platform that matches available warehouse space and fulfillment services with merchants who need to get online orders to customers fast.
The new business augments the company’s suite of custom ecommerce solutions designed to support small and medium-sized companies.
“Ware2Go uses innovative online technology to match excess warehouse and fulfillment capacity with merchant demand to provide transparent inventory, order fulfillment and final delivery,” said Scott Price, Chief Transformation and Strategy Officer.
“We’re solving for two major problems: speed to market and efficient warehousing.”
Ware2Go recruits and certifies warehouses in strategic locations, establishing a network of vetted fulfillment partners.
Merchants can then position products closer to their customers without the need for researching or vetting providers, or making long-term volume and time commitments.
Ware2Go’s cloud-based platform and solution provides merchants with seamless end-to-end order fulfillment – storage, pick/pack fulfillment and shipping – with guaranteed two-day delivery by UPS.
Because Ware2Go manages the relationships with warehouses, merchants get the service levels and pricing they might not receive on their own.
Merchants who use Ware2Go sell online, primarily to other businesses, and want fast, consistent, time-in-transit for shipments. They have few distribution centers and could benefit from more warehouse space for rent in other areas of the U.S.
According to industry reports, the demand for warehouse space has outpaced new supply since the end of the recession. Rising rental rates, coupled with ecommerce growth, have shifted warehousing from large centralized sites to localized facilities across major markets.
When a warehouse registers with Ware2Go, the platform matches unused capacity and capabilities with merchants. Ware2Go identifies merchants looking for fulfillment services and then on-boards, manages and bills customers so warehouse operators can fill available capacity quickly and easily without sales teams or administrative oversight.
Warehouses can expand their customer network with a simplified management platform that provides visibility and invoicing.
Warehouse operators who use Ware2Go already provide small-package pick and pack but may not have a dedicated sales team. They could benefit from working with customers outside their local area.
Here’s how Ware2Go works:
- Customers create an account (as a merchant, warehouse or both) and answer a few questions about their needs or capabilities.
- Merchants provide details about their products, orders, space requirements and specific regional delivery needs. A portal enables merchants to upload and manage their inventory and orders across the Ware2Go network. The merchant maintains ownership of the inventory and is responsible for getting the products to Ware2Go-certified warehouses.
- Warehouses provide their address and fulfillment services available, and Ware2Go inspects and certifies the warehouse.
- The platform matches warehouses with merchants.
- The Ware2Go platform also provides inventory visibility and tracks order progress for both the merchant and warehouse, streamlining communications.
“The flexibility Ware2Go offers merchants and warehouse operators, especially companies in the industrial, automotive and tech sectors, means they can compete more effectively and profitably in the market,” said Price.
“Ware2Go leverages the scope and scale of UPS’s network to provide an integrated delivery solution to improve management of the order-to-delivery experience.”
A UPS spokeswoman told Logistics Management there were various drivers that led to the rollout of Ware2Go, specifically what she called a void in the B2B e-commerce market.
“Small and mid-sized businesses often cannot afford to buy multiple distribution centers and warehouses often have unused capacity but cannot go looking for customers across the country,” she said.
“UPS has a phenomenal opportunity to help this underserved market (connecting SMBs with Warehouse space and a full suite of delivery services) – there’s a $26 billion market for on-demand warehouse space.”
Ware2Go was launched in July after an incubation process with BCG Digital Ventures, a corporate investment and incubation firm that owns a minority financial stake. The company is headquartered in Atlanta.
Related Article: Fulfillment Centers Demand for Vertical Warehousing Grows
Building the Smarter Warehouse: Warehousing 2020
This online survey asked IT and operations personnel in the manufacturing, retail, transportation, and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry. Download Now!
Future of Fulfillment Vision Study
Zebra Technologies commissioned a global research study to gain a richer understanding of how manufacturers, retailers, and logistics firms are preparing to meet the growing needs of the on-demand economy, the surveys were designed to reveal plans, implementation levels, experiences and attitudes toward omnichannel logistics. Download Now!
Reduce Shipping Costs with a Transportation Management Execution System
Transportation Management Execution Systems can evaluate all aspects of a shipper's business to help increase savings and performance. Download Now!
Seven Practical Tips to Eliminate Hidden Shipping Costs
Many companies have significantly reduced their shipping costs by implementing a multi-carrier shipping solution that allows them to compare carrier rates and automate document production, however, you can realize even greater savings by ensuring that your shipping system is configured to pre-empt many common issues that result in hidden freight costs. Download Now!
More White Papers on Ecommerce