Online Sellers Find Excellent Opportunities to Win More Customers this Easter

If you want to take eCommerce performance to the next level and give your business the eggs factor, there’s much more you can do to win over your customers this Easter.

Cracking the Code for an Egg-cellent Easter!

This past Easter weekend, Sunday, April 9, 2023, is a significant 'e-commerce peak' when online sellers find an excellent opportunity to win more customers and boost sales through online e-commerce transactions.

Online spending during this period has been rising steadily over the past few years.

According to an NRF study, the average Easter spending by US citizens has increased from $140.62 in 2015 to $179.70 in 2021.

The rise in online shopping for Easter 2023 seems inevitable.

Read: Easter Spending for 2023 Expected to Reach Record $24 Billion

So what do you do to ensure your eCommerce performance booms as the Easter weekend kicks in? You start with the basics, of course.

Some of these measures can include:

  • “Easter Special” promotions and deals
  • Optimization for mobile
  • Focus on improving customer service
  • Flexible payment options
  • Expansion to social commerce

However, if you want to take this to the next level and give your business the eggs factor, there’s much more you can do to win over your customers this Easter.

Here are some of the things you can do.

Enriched content and experiences – because it’s all about jazzing up those eggs for Easter

Ever since eCommerce came into existence, the biggest challenge for online businesses has been to reduce the distance between the buyer and the product.

Customers now rely almost entirely on content to make buying decisions, and they expect this content to be a true representation of the product. This includes descriptions, features, filters, search, navigation, images, videos, and everything else that makes the content more “useful” to shoppers.

54% of online buyers expect more video content or 60% of these buyers rate user-generated content (UGC) to be more genuine, this statistic only tells a part of the story. What these numbers indeed indicate is the need for content that’s personalized, comprehensive, and representative of the product they’re looking for.

Read more about enriched content in our blog: Just What is Enriched Product Content?

Don’t put all your eggs in one basket – Leverage Omnichannel

While you ready your customer-facing channels for Easter, it’s equally important to ensure these experiences are consistent across touchpoints. Why? Because the modern-day shopper is likely to use multiple channels throughout the buying journey, and they expect these experiences to be connected.

It comes as no surprise that businesses with effective omnichannel engagement retain 89% of their customers. So as you put together the perfect Easter surprise for your customers, make sure it’s not just pleasant but also connected and consistent.

Learn more about how to Master Omnichannel: Delivering Seamless Omnichannel Guest Experiences with a Fully Integrated Digital Suite

Delivering Seamless Omnichannel Guest Experiences with a Fully Integrated Digital Suite

Just like broken Easter eggs, nobody likes broken promises

Did you know that 76% of respondents to this shoppers’ survey said that negative delivery experiences would affect their decision to engage with a company again? Or that approximately 30% of all products ordered online are returned?

Finding the cause for these issues is not very different from an egg hunt, though not as exciting. When customers face these friction points during peak times – like Easter – the lack of trust is compounded.

Easter and other similar peak periods serve as a “moment of truth” for online sellers where glitches are exposed. However, the good work that goes into ensuring that these glitches don’t hit unexpectedly runs deep, deeper than most organizations can fathom.

And this is why organizations must ensure they have the right foundation in place – one that brings together the right technologies, platforms, and data to sail smoothly through peak periods.

Read more about how to build trust in the customer journey: 8 Ways to Build Trust in Your Customer’s Journey

Just Like the Surface of An Eggshell, Pivotree Is All About Commerce That Is Smooth…and Frictionless

Download: 2023 Commerce Trends – Key Questions Answered

We help organizations design, build, and manage complex commerce ecosystems to drive business value.

Our commerce services enable organizations to make the most of composable technologies and platforms while delivering profitability.

With our data management services, we strive to give organizations what they need the most – all the good data without the hassle of managing technology. Our supply chain solutions power organizations with Cloud-based tools and services that support fast and accurate fulfillment

So when you’re thinking about enriched content, omnichannel excellence, or even fulfilling customer experience on the whole, and it’s Easter time, you know who to call!

Read the Article: Integrated Ecosystems Will Drive Next Generation of Collaborative Supply Chain Technologies

Read: Integrated Ecosystems Will Drive Next Generation of Collaborative Supply Chain Technologies

An integrated ecosystem partnership means that the supply chain platform offers end-to-end coverage of fulfillment-related functional areas, the flexibility to personalize based on business needs, and scalability to accommodate rapid organization and demand growth. Read More.

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You have products to sell. And customers that want to buy them. But do you know the best ways to get your products to your customers -in a timely and cost-effective way? With so many distribution models, it can be difficult to choose the best one for your business and keep your promises to your customer. Explore the top 7 retail distribution models that you may want to consider. Download Now!

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Pivotree: Innovating for Frictionless Commerce

As a leader in frictionless commerce, Pivotree designs builds and manages digital platforms for commerce, data management, and supply chain for 250 major retailers, branded manufacturers, and distributors globally.

Pivotree is investing in and accelerating this new era of frictionless commerce with digital solutions that help companies apply this thinking holistically throughout their entire value chain.


Consumer expectations have never been more unforgiving or complex. We live in a world where consumers can buy what they want, however, they want, at any moment, and delivered the fastest way possible. Omnichannel is here to stay, and it is essential to ensure your supply chain can scale to demand, and at the same time, be responsive to disruption. As a result, frictionless fulfillment that can connect brands, warehouses and 3PL's comes down to the right technology, the right solutions, and the right approach. Pivotree’s portfolio of digital solutions, managed and professional services, provides customers with frictionless end-to-end solutions to manage complex digital commerce platforms, along with ongoing support from strategic planning through platform selection, deployment, and hosting, to data and supply chain management.

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