Omni Channel & Retail Shopping

During Retalix Synergy 2012, a panel of the world’s top leading retailers discussed how the traditional, point-of-sale-centric store environment is evolving into a multi-channel—or omni-channel—model that delivers a consistent shopping experience across all customer touch points, including the retailer’s website, its physical store and its mobile shopping channel.

Omni-Channel Retailing with Retalix 10

The Retalix 10 platform ideally embodies the recommended approach to omni-channel retailing. While common, legacy systems maintain separate user interfaces, data and business logic for each software product, Retalix 10 architecture enables retailers to break away from the tradition of integrating disparate information and functionality ‘silos’, and migrate to a unified, single engine platform. This ensures high flexibility, fast time-to-market and outstanding centralized management, monitoring and control capabilities.

The platform features the following key architecture layers:

Unified Data Layer – provides the foundation necessary to maintain and share common information resources used by all Retalix 10 applications,  including item, customer, sales transaction and inventory data

Unified Business Logic Layer – contains the unified retail objects, services and business process rules and logic required to maintain all store operations

Client Presentation Layer – provides each customer touch point with its own personalized and customizable user experience, adapted to the specific client technology being used