New Guinness World Record Set for Plastic Pallet Toppling

Exporta Global, a UK based product handling solutions company, has just successfully achieved a Guinness World Record by toppling 1,377 plastic pallets – dominoes style.

Exporta Global - Guinness World Record Holders

After much planning and outstanding team effort, Exporta Global managed to create a new Guinness World Record by toppling, dominoes style, 1,377 plastic pallets. Watch the video to the right>>

It all came from an idea of the Head of Marketing, Craig Dunn, had while on holiday.

When he saw some of the company's pallets on a farm on their side, he thought they looked like dominoes.

He wondered what it would be like to topple 1,000 of them.

When he found out there was an existing record he knew he had to break it.

"I thought he was crazy, to be frank." Dale Paterson, Managing Director of Export explains.

"It's Marketing's job to come up with ideas to generate interest in our products. I took a lot of convincing that this was worth the effort and disruption. I'm glad I was persuaded."

The team set a date and had to come up with a plan to clear the internals of their warehouse, set up the attempt then clear it all away within just six hours.

Some staff started at 5.30 a.m. that morning to make sure it all happened.

Breaking into teams of two they started at either end of their warehouse and met in the middle with precision the Queensferry Crossing contractors would be proud of. One slip would have meant starting all over again.

The celebrations when the 1377th pallet fell were loud.   

Official Guinness World Record verification was given on 4th June 2018.

They eclipsed LIDL Spain – the previous holders - by over 100 pallets.

Get more information on the world record plastic pallet.

Related Article: Are You Overlooking These 5 Warehouse Management System Functionalities?

Are You Overlooking These 5 Warehouse Management System Functionalities?

Related White Paper

Download the Paper

WMS for Small to Mid-Size Businesses
This white paper series is designed especially for companies who recognize that WMS systems are necessary, but who maybe need more information on how to go about the whole process of deciding which one to use and how to justify the investment. Download Now!

More  DMLogic Resources

Article Topics

DMLogic News & Resources

UPS in the Process of Preparing to Enter United States Home Health Services Market
Drug Supply Chain Safety Act Compliant Serialization with STEPLogic Trace
Implementing a Serialization Project Post DSCSA
Extending the Life of Your Warehouse Management System
New Guinness World Record Set for Plastic Pallet Toppling
WMS for Small to Mid-Size Businesses
Are You Overlooking These 5 Warehouse Management System Functionalities?
More DMLogic

Latest in Warehouse|DC

Talking Materials Handling: The State of Robotics
SnapControl easily integrates any robotic device or system
Increase Warehouse Efficiency with These Technologies
Talking Materials Handling: What’s up with Private Equity
Efficient Docks Create Efficient Warehouse Operations
Quiet Quitting in the Warehouse
Warehousing Answered: From Transaction to Value Added
More Warehouse|DC

DMLogic helps clients reach the highest levels of productivity and efficiency within the four walls of the warehouse from design to implementation to support. Ranging from prescription drugs to auto parts, DMLogic creates a flawless flow of identification, sorting, tracking, packing, shipping and validating.

View DMLogic company profile


Featured Downloads

Warehouse Contingency Planning Template
Warehouse Contingency Planning Template
We’ve taken the guesswork out of warehouse contingency planning with this downloadable editable template; from performing a risk assessment to testing...
AlixPartners 2023 Disruption Index A Bias for Action Sets Growth Leaders Apart
AlixPartners 2023 Disruption Index A Bias for Action Sets Growth Leaders Apart
In their 4th annual AlixPartners Disruption Index, business leaders cite this as the central dilemma, with 85% of CEOs telling us that it...

2023 Digital Transformation Report
2023 Digital Transformation Report
In this 2023 Digital Transformation Report, we share insights gained from our annual research on technology trends and digital transformation and explore the...
The State of Digital Transformation
The State of Digital Transformation
This White Paper Report combines our research findings with insights into what transformation truly entails – plus, guidance from our data and digital...
Multi-Party Orchestration Platform
Multi-Party Orchestration Platform
In this brochure, you'll find a guide to MPO's unified cloud platform for multi-party orchestration, including its rich and flexible solutions: Control...