Seattle-based digital freight network Convoy introduced a new offering today that provides shippers with what it called “an unparalleled level of depth and insights into their freight.
Entitled Hi-Fi visibility, the company explained that this offering gives shippers detailed, real-time updates across trailer pools and shipments hauled by Convoy-connected carriers, as well as robust analytics geared towards improving supply chain health. Shippers are able to access Hi-Fi Visibility through TMS integrations, APIs, and Convoy’s shipper platform, said Convoy.
Convoy Director of Product Management Prarthana Mistry provided LM with a detailed overview of Hi-Fi Visibility below.
LM: What drove the need for Convoy to roll out Hi-Fi Visibility? How long had it been planned/in the works?
Mistry: Hi-Fi has been in the works for the past few years. We want transportation teams to spend less of their time chasing down trucks so that they can focus on what matters. This includes resolving issues faster because we’re able to eradicate information asymmetry and get everyone on the same page immediately, and leverage Convoy's unique insights to tackle more complex problems.
Since our inception in 2015, we’ve been investing in technology and processes that would enable Convoy to create a best-in–class visibility experience for our shippers. Carrier app use has been the foundation for this effort—as we’re able to collect a robust, granular data set from every load and enhance that data to provide incredible depth in our shipment tracking offering as well as actionable insights.
We’d been providing shippers with GPS data and location visualizations for years, however what we’ve learned is that without more robust data (i.e Reason codes, mitigations, resolution time, etc.) customers were still reaching out via phone or email when they needed more information. In order to build a flexible transportation network that can react to unexpected issues, shippers need to understand not just where the truck is but also what it’s doing and what actions we are taking on their behalf.
Our ultimate goal is to increase efficiency and reduce waste in the freight industry through technology—so we set out to enhance our visibility offering with this new approach that delivers an incredible amount of depth and insights into freight operations. By instantly getting carriers, shippers and Convoy on the same page, we've removed the need to pick up the phone or send an email to understand what's happening—allowing everyone to work together to quickly resolve issues.
LM: What are the main benefits of Hi-Fi Visibility for Convoy's shipper customers? What does it provide, or offer up, that was needed, or missing?
Mistry: Hi-Fi Visibility enables shippers to not only manage individual shipments but leverage Convoy to build a more flexible supply chain. To do this, we go deeper than just shipment location or real-time GPS. We provide shippers with access to reason codes, and updated ETAs while also customizing the experience letting them define their own thresholds for late shipments, proactively address issues and more.
The main benefits of Hi-Fi Visibility are:
LM: What are the main competitive advantages, or benefits, of this from a Convoy perspective?
Mistry: There are a few things, including: