Introducing Brother Mobile Solutions’ HaaS for Barcode Label Printers

In today’s speed-of-light business environment, getting inventory out the door faster, tracking it better, and minimizing the cost of doing it is what keeps you in the game. Achieving this new normal requires labeling technology that supports the industrial warehouse.

In this Q&A, Ravi Panjwani, VP of marketing and product management at Brother Mobile Solutions shows how companies can use barcoding and hardware-as-a-service to adapt quickly in a lightning-fast business environment.

What role are barcodes playing in today’s fulfillment environment?

Getting inventory out the door faster, tracking it better, and minimizing the associated costs are what keeps companies in the game. One of the smartest places to start is also the simplest. The barcode.

How is barcode adoption right now?

Barcode labels are recognized as the lowest-hanging fruit and a logical place to begin improving productivity. Smart, fast, reliable barcode printers are very much in demand right now because they play an essential role through virtually every aspect of supply chain operations.

What is Brother offering right now to help companies get up to speed?

We’ve proudly introduced Hardware-as-a-Service (HaaS) to enable businesses to acquire the most up-to-date print technology with no up-front investment. This allows companies to break the cost barrier and easily scale their printing needs. Our package includes all of the printers and accessories that a business needs at one low, monthly price that includes warranties and support. We’ve also introduced the next era of four-inch desktop thermal printers in both direct thermal and thermal transfer models. These precision-built barcode label printers deliver performance, quality, and integration at an exceptional value.

What differentiates these solutions from other options?

Small and midsized businesses expecting to compete in today’s marketplace must become highly nimble, especially when it comes to warehouse and supply chain operations. In the growing world of mobile printing and labeling, we provide an exceptional “out-of-box” experience, innovative custom solutions capabilities, and a world-class service program.