Improving Supply Chain Collaboration with Enterprise Social Networking

Macrolynk Joins Austin Technology Incubator; Company Powers Tier 1 and Tier 2s in the Automotive Industry with SCM Tools to Save Time, Money.

The Austin Technology Incubator (ATI), part of the IC2 Institute at The University of Texas at Austin (UT), announced the admittance of Macrolynk to its IT Portfolio.

Consistent with 25 years of industry-changing B2B technologies incubated by ATI, Macrolynk is improving supply chain management, especially in the automotive industry.

Macrolynk enables business partners to secure supply chain collaboration using applications and enterprise social networking from initial purchase order to final payment.

Macrolynk provides a collaborative enterprise social networking interface within supply chain management that connects all business partners and gives unparalleled access to critical information and remove inefficiencies that add costs and reduce revenues.

Macrolynk customers and their suppliers have insight into all aspects of their business transactions with real-time guidance, as well as alerts to problems or changes.

“Macrolynk is an ideal addition to the ATI IT portfolio as its technology is the first in the industry to apply benefits of social networking to supply chain management,” said Kyle Cox, Director, IT and Wireless at ATI. “Macrolynk is giving the Tier 1, Tier 2 - and even Tier 3 -players in the automotive supply chain the same caliber tools as the big guys, all without having to staff a large team to manage a complex SCM solution that costs the company thousands.”

Companies with complex and time critical supply chains and intensive ERP implementations benefit from the value that comes from “social for the supply chain” as delivered by Macrolynk. Supply chain efficiency can be optimized for companies by linking their employees, their suppliers and their customers into Macrolynk’s one real time collaborative system.

In the automotive industry, Macrolynk powers Tier 1 and Tier 2 players with technology capabilities previously only available to the biggest OEMs. Before Macrolynk, founder and CEO Saul Haro spent years managing supply chain and import/export operations for Mabe (GE Appliance Company) and Valeo Wiper Systems where he saw firsthand the inefficiencies in the supply chain: all the time spent doing manual record keeping, other clerical non-value-add management, and all the opportunities for errors.

“In industries as large as automotive, the reliance on Excel spreadsheets, and entry and re-entry of data to meet the requirements of the big OEMs and their SAP systems is shocking,” said Haro. “Our vision is the “social supply chain,” incorporating some of the best features of social networking, at enterprise scale and security, to bring together trusted partners to communicate and collaborate on transactions, saving big time and money for all parties in the supply chain.”

About the Austin Technology Incubator:
The Austin Technology Incubator (ATI) is the startup incubator of the IC2 Institute of The University of Texas at Austin. ATI works with seed and pre-seed-stage companies, helping prepare these businesses for commercial success, with a particular focus on helping startups compete in the capital markets. The Incubator has operated since 1989 with a dual mission: create jobs and wealth in Central Texas through technology entrepreneurship, and provide distinctive teaching and research opportunities to the UT-Austin community. Over the past 10 years, ATI companies have created more than 5,500 jobs, nearly $1 billion in economic impact, and over $20 million in tax revenues in Central Texas.

Related: The Social Side of Supply Chain Management

Search Supply Chain 24/7 on “Social Media

Article Topics

Macrolynk News & Resources

Improving Supply Chain Collaboration with Enterprise Social Networking

Latest in Technology

Agile and configurable WMS delivers for 3PL Logistics
SnapControl easily integrates any robotic device or system
Expanding Your Retail Horizons and How to Find the Right Fulfillment Services
Online Sellers Find Excellent Opportunities to Win More Customers this Easter
2023 Tech Trends in Warehouse Management Execs Should Know About
3PL Provider Improves Ecommerce Fulfillment from Multiple WMS Systems with New Data Architecture
Helping Brands Grow their Online Sales with e-Logistics & Readymade Fulfillment
More Technology

Macrolynk executes all of the key aspects of supply chain, from initial purchase order through to final payment, to provide customers and their suppliers unparalleled access to critical, real-time information. Our technology identifies problems as they happen and provides a collaborative social networking interface to bring people together to quickly and cost effectively resolve the problem.
View Macrolynk company profile


Featured Downloads

Warehouse Contingency Planning Template
Warehouse Contingency Planning Template
We’ve taken the guesswork out of warehouse contingency planning with this downloadable editable template; from performing a risk assessment to testing...
AlixPartners 2023 Disruption Index A Bias for Action Sets Growth Leaders Apart
AlixPartners 2023 Disruption Index A Bias for Action Sets Growth Leaders Apart
In their 4th annual AlixPartners Disruption Index, business leaders cite this as the central dilemma, with 85% of CEOs telling us that it...

2023 Digital Transformation Report
2023 Digital Transformation Report
In this 2023 Digital Transformation Report, we share insights gained from our annual research on technology trends and digital transformation and explore the...
The State of Digital Transformation
The State of Digital Transformation
This White Paper Report combines our research findings with insights into what transformation truly entails – plus, guidance from our data and digital...
Multi-Party Orchestration Platform
Multi-Party Orchestration Platform
In this brochure, you'll find a guide to MPO's unified cloud platform for multi-party orchestration, including its rich and flexible solutions: Control...