Focus on Quality Keeps Direct-Selling Customers Coming Back

How Can Direct Sellers Deliver the Optimal Customer Experience?


When it comes to customer satisfaction, quality control is a top priority. As a direct seller, how can you be sure your customers’ orders are fulfilled correctly every time?

Direct-selling companies should focus on three key areas:

Effective Processes

As your business grows and order volume increases, it is especially important to establish and document effective processes so that orders are managed correctly.

This includes everything from identifying the most efficient processes for receiving and put-away to performing quality audits to check for accuracy. Ensure processes have the flexibility to accommodate business changes.

Advanced Technology

With the right systems in place (i.e. Order Management System, Warehouse Management System, Transportation Management System), you can enhance visibility, ensure order accuracy, process orders faster, and improve inventory management – even at multiple locations.

Fulfillment automation and material handling solutions are also critical to help increase efficiency and consistency, including pick-to-light technology, RF scanners, automated label application and weight verification scales.

Continuous Improvement

Focus on quality at every stage of your operations and routinely look for opportunities for improvement. For example, consider improving rack storage density or re-slotting products to maintain optimal picking and order processing efficiencies.

Lean Six Sigma methodologies can help to establish consistent standards and processes and deliver consistent, measurable results. Continuous improvement is not just a project…it should be part of your culture.

Feeling overwhelmed? An experienced third-party provider can be a valuable resource. Scalable space and staffing, advanced technology, and familiarity with best practices enable them to deliver flexible solutions that work for your business.

Mission Accomplished: Error-Free Fulfillment for Nu Skin

At Saddle Creek, we are always seeking out new ways to help our customers control costs, increase productivity and improve service. Effective processes, advanced technology and a commitment to continuous improvement help to ensure our success. Just ask Nu Skin Enterprises.

When we met with Nu Skin to perform a business review of our 2016 operations, the direct-selling company confirmed that not a single picking or shipping error was reported for orders shipped from Saddle Creek’s fulfillment facility in Charlotte, North Carolina.

This is a major accomplishment, as Saddle Creek handles thousands of ecommerce orders daily, with an average of 98 percent of those orders shipping same day.

Nate Randall, former Regional Director of Operations at Nu Skin:

“Saddle Creek did it again and delivered another great year of high-quality, cost-effective order fulfillment. Saddle Creek continues to exceed our expectations. As such, we continue to recommend them to other companies in the direct-selling space.”

When Saddle Creek launched operations for Nu Skin in 2013, order accuracy was determined to be a top priority KPI. To achieve this goal, Saddle Creek implemented stringent quality procedures, a pick-to-light fulfillment system and a dedicated Nu Skin team.

Saddle Creek attributes the success in 100 percent order accuracy to its systems assurance technology, thorough quality inspections, and, most importantly, committed associates striving to do Whatever It Takes!

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Saddle Creek is an omnichannel supply chain solutions company providing a variety of integrated logistics services.  Our custom solutions leverage advanced operational methods and sophisticated technologies to help retailers, manufacturers and ecommerce companies get products where they need to be quickly, cost-effectively and seamlessly.



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