Logistics News

Emerge receives $20 million in seed money from Greycroft Partners

Earlier today, Scottsdale, Arizona-based Emerge, a provider of its proprietary Private Freight Marketplace (PFM) and TMS focused on accelerating productivity and increasing visibility for supply chain stakeholders, announced it has raised $20 million in a seed round, which was led Greycroft Partners,…

Earlier today, Scottsdale, Arizona-based Emerge, a provider of its proprietary Private Freight Marketplace (PFM) and TMS focused on accelerating productivity and increasing visibility for supply chain stakeholders, announced it has raised $20 million in a seed round, which was led Greycroft Partners, a venture capital firm based in Los Angeles and New York, in addition to participation from other investors as well.

Emerge was established in early 2018 by Andrew Leto and Michael Leto, siblings whose transportation roots run deep, as their father operated an air freight business, followed by their ownership of GlobalTranz, a full-service 3PL focused on freight brokerage and technology, whom was acquired earlier this year by The Jordan Company, a private equity firm, for more than $400 million. 

Within Emerge’s cloud-based PFM and TMS, the company is able to provide myriad services for truckload and less-than-truckload (LTL) shippers in various ways, including combining quoting and tendering, carrier management, real-time tracking, data-driven analytics, streamlined customer billing, and being able to connect and network with new players.  The company explained that providing true real-time visibility and access to all available capacity in the U.S. are chief objectives, with its PFM and TMS platform also including chat, analytics, history, and automated lane/repeat shipment creation.

“Building one of the largest 3PLs in the country, offering less-than-truckload and full-truckload brokerage services has given us the insight to eliminate the real inefficiencies our customers experience — ultimately the platform reduces costs and positively impacts the bottom line,” said Emerge CEO Michael Leto in a statement.

Joining the Leto’s on the Emerge executive team are Jack Holmes, retired CEO of UPS Freight, as vice chairman, and Grant Crawford, former FedEx executive and industry veteran, as chief commercial officer.

In an interview, Holmes explained that a key differentiator for Emerge is in its ability to provide shippers with access to carriers within the Emerge Private Freight Marketplace.  And while there are many players trying to do the same thing, in that sense, one key difference that benefits Emerge, he said, is that, to a large degree, top-level leadership at other companies in this space came from other industries, with people attempting to leverage their technology backgrounds to satisfy, or disrupt, freight transportation and logistics.

“We are the only company [doing what we are doing] that actually has freight people and have bought into the concept of what Andrew Leto is trying to provide, and we are providing leadership with this company in a space we know very well.”

Historically, Holmes noted that freight people, or asset owners, have never liked the marketplace model and approach, adding that many wish it did not even exist. What’s more, he explained that when leading UPS Freight he was not a fan of brokerages and re-sellers, which tends to be the way in which asset-based companies view them.

“What we are doing, specifically on the LTL side, is we are providing a better experience for customers using our technology that restores the profit to the carrier,” said Holmes. “Carriers are paying much less for our services, and we get satisfied customers and provide access shippers never had before, because this is focused on the small and medium customer. We are providing technology to those customers where they have none in the first place. That is the first step in this.

Then it is taking what we learned and applying it to the truckload market with the same ideas of providing a better experience for the shippers and a better experience for the carriers.”

With Greycroft Partners’ investment into Emerge, Holmes said that it provides the opportunity for Emerge to “scale up” its business so it can hit the market running. 

Will Szczerbiak, principal at Greycroft Partners, noted in a statement that technology advancements are catalyzing all sorts of changes to how the trucking industry moves freight.

 

“We have looked at a bunch of other vendors and Emerge stands in a class of its own when it comes to creating a more delightful and efficient freight booking experience for shippers, carriers, and brokers alike,” he said. “It is a real platform. Andrew and Michael are true veterans in this space and are the only ones with the relationships and know how to be able to build what they’ve built.”


Article Topics
Emerge   GlobalTranz   LTL   pricing   private freight marketplace   Rates   TMS   truckload   truckload brokerages   UPS Freight   All topics


Comments
You must be logged in to post a comment. Login.

About the Author
Jeff Berman, Group News Editor
Jeff Berman is Group News Editor for Logistics Management, Modern Materials Handling, and Supply Chain Management Review. Jeff works and lives in Cape Elizabeth, Maine, where he covers all aspects of the supply chain, logistics, freight transportation, and materials handling sectors on a daily basis. Contact Jeff Berman
 
Latest Logistics News
The Definitive Supply Chain Intelligence Gathering - Top 5 Activities during Jump Start 2019
At Jump Start 2019, there’s plenty of information for shippers, 3PLs, carriers and technology providers, and you’ll explore the latest trends in supply chain visibility, AI’s expanding role in the…

Trucking Ambassadors of Safety
As Landstar’s “ambassadors of safety,” Landstar Safety Officers (LSOs) are the representatives from each independent agency at the forefront of Landstar’s Mutual Understanding of Safety Together…

2019 Transportation Management Systems Market Update
The transportation management systems market is growing right along with the number of challenges that shippers face in today’s hectic freight transportation environment.

Transportation & Supply Chain Predictions for 2019
For 2019, we believe the U.S. transportation industry and supply chain professionals will place more emphasis on digitization within the supply chain to help them address future complex challenges.


 

24|7 Pro Team

The 24|7 Team is your direct pipeline to solutions for your business challenges. It's your opportunity to have supply chain and logistics experts look at your specific challenges and needs, and give you free, no-obligation advice, solutions, and information.

The 24|7 Team will simplify the task of creating a database of likely partners, building your knowledge base, and preparing your Request for Proposal list.

1
  Choose a topic for your RFP

Transportation RFP/RFI

The Transportation RFP is your direct pipeline to solutions for your transportation challenges. It's your opportunity to have logistics experts look at your specific transportation challenges and needs, and give you free, no-obligation advice, solutions, and information specific to your request.

Choosing the perfect software or system can be an indomitable challenge. Using this transportation/TMS RFP will simplify the task of creating a database of likely partners, building your knowledge base, and preparing your Request for Proposal list.

Warehouse/DC Management RFP/RFI

The Warehouse Management Systems (WMS) RFP is your direct pipeline to solutions for your WMS challenges. It's your opportunity to have logistics experts look at your specific WMS challenges and needs, and give you free, no-obligation advice, solutions, and information specific to your request.

Choosing the perfect WMS solution can be an indomitable challenge. Using this WMS RFP will simplify the task of creating a database of likely partners, building your knowledge base, and preparing your WMS Request for Proposal list.

Supply Chain RFP/RFI

The Supply Chain RFP is your opportunity to have logistics experts look at your specific challenges and needs, and receive free, no-obligation advice, solutions, and information. It simplifies finding a pool of likely partners, building your knowledge base, and preparing your Request for Proposal list. The companies in the Logistics Planner have agreed to respond to your request for in-depth information and follow-up, and your request is totally confidential.

Software/Technology RFP/RFI

The Software/Technology is your direct pipeline to solutions for your logistics information technology challenges. It's your opportunity to have logistics experts look at your specific technology challenges and needs, and give you free, no-obligation advice, solutions, and information specific to your request. Whether it's WMS, TMS, Mobile or Cloud, our pros can help.

The companies listed below have agreed to respond to your request for in-depth information and follow-up. Your request is totally confidential.

Executive Education RFI

The Logistics and Supply Chain Education RFI can help you identify the schools, coursework, continuing education, distance learning and certification opportunities available from leading logistics educational institutions.

Upgrade and improve your logistics and supply chain skillsets. Whatever route you choose—advanced degree, executive education, certification or distance learning—the time and money you invest in your education today can pay off in continued career success tomorrow. Contact leading universities and professional institutions for the information you need to prepare for the future.

Third Party Logistics RFP/RFI

This 3PL Request for Proposal (RFP)/Request for Information (RFI) can help you find the 3PL and 4PL providers that can meet your specific 3PL service challenges and needs. The 3PL companies below will provide free, no-obligation third-party logistics advice, solutions, and information.

Ask your 3PL questions, you'll get answers. Simply complete the information, and detail your 3PL challenges. Then, check off the third-party logistics companies that you want to review your request.

1. Choose an RFI topic.
2. Enter your contact information and challenge.
3. Select companies and optional categories.
4. Submit.


2

Your Information



Your Challenge, Problem or Request *

3

Select Transportation Companies

  • Select All

  • 3Gtms
  • BluJay Solutions
  • CSX Trans. Intermodal
  • Kuebix
  • Landstar
  • Legacy Supply Chain Svs.
  • One Network
  • Pitt Ohio
  • Purolator
  • Quintiq
  • SEKO Logistics
  • SMC3


Select Relevent Categories

  • Air Freight
  • Intermodal
  • Motor Freight
  • Ocean Freight
  • Rail Freight
  • TMS

Select Warehouse/DC Management Companies

  • Select All

  • 3PL Central
  • Apex Supply Chain Tech.
  • Honeywell Intelligrated
  • Kuebix
  • Legacy Supply Chain Svs.
  • Swisslog
  • Westfalia Technologies
  • Zebra Technologies


Select Relevent Categories

  • Auto ID & Data Capture
  • Automation
  • Conveyors & Sortation
  • Lift Trucks
  • Packaging & Labeling
  • Pallets & Containers
  • Shelving & Racking
  • WMS

Select Supply Chain Companies

  • Select All

  • 3Gtms
  • 3PL Central
  • Amber Road
  • Apex Supply Chain Tech.
  • APICS
  • BluJay Solutions
  • CSX Trans. Intermodal
  • Frontier Business
  • Kuebix
  • Landstar
  • Legacy Supply Chain Svs.
  • Logility
  • One Network
  • Purolator
  • Quintiq
  • SMC3
  • Synchrono
  • TAKE Supply Chain
  • Westfalia Technologies
  • Zebra Technologies


Select Relevent Categories

  • Global Trade
  • Inventory Management
  • Risk Management
  • Sustainability

Select Software/Technology Companies

  • Select All

  • 3GTMS
  • 3PL Central
  • Apex Supply Chain Tech.
  • BluJay Solutions
  • Honeywell Intelligrated
  • Frontier Business
  • Kuebix
  • Logility
  • One Network
  • Quintiq
  • SMC3
  • Swisslog Logistics
  • Synchrono
  • TAKE Supply Chain
  • Zebra Technologies


Select Relevent Categories

  • ERP
  • Sales & Operations
  • Sourcing/Procurement
  • Optimization
  • Transportation Mgmt
  • Warehouse Mgmt

Select Executive Education Choices

  • Select All

  • Graduate Courses
  • Online/Distance
  • Executive Education
  • Certifications
  • Undergraduate
  • Seminars
  • Associations
  • Conferences
  • Tradeshows


Select Third Party Logistics Companies

  • Select All

  • 3PL Central
  • Landstar
  • Legacy Supply Chain Svs.
  • Purolator
  • SEKO Logistics
  • Westfalia Technologies


4
 

24|7 Company Profiles