Developing a Less-than-Truckload & Ecommerce Focused Shipping Strategy
Companies must embrace the combined nature of omnichannel to realize its benefits, and the same is true of combined less-than-truckload and e-commerce shipping strategies.
Strategic Supply Chain Considerations in the Quest to Go Omnichannel
This white paper describes how, from retailers to manufacturers, as well as every business involved in sales in between, the omnichannel supply chain is a goal to achieve.
- Acing the E-Commerce and Logistics Game Means Going Back to the…
- The Evolution of LTL Shipping Best Practices
- Current Factors Driving the Less Than Truckload Pricing Market
- The State of & Pricing Outlook of the Less than Truckload…
- All Resources
Omnichannel v Siloed Channels
Omnichannel is “in.” Siloed channels are out.
Customers expect to get whatever they want, whenever they want, at the prices they want and the ability to change their minds up to the delivery time.
It sounds like a shipping nightmare, and in some respects, it is.
Shippers cannot hope to fulfill every possible demand at all times, but they can help ensure positive experiences.
In other words, shippers will need to combine their approaches to handling e-commerce and LTL.
Shippers need to know the benefits of combined strategy and a few best practices to develop a winning LTL and e-commerce plan.
Benefits of Combining LTL and E-Commerce Shipping Strategies
Omnichannel means the ability to serve customers across any channel and blend all channels to create seamless experiences for customers.
Up to 60 percent of all transactions, including online and brick-and-mortar sales, involve the use of the internet at some point in the shopping journey.
As a result, companies must embrace the combined nature of omnichannel to realize its benefits, and the same is true of combined LTL and e-commerce shipping strategies.
Some of the top benefits of combined LTL and e-commerce include:
- More time for customer service and filling orders.
- Reduced paperwork errors.
- Increased accuracy in freight quoting, reducing accessorial or after-the-fact fees.
- Efficient processes.
- More revenue for customers.
- Lowered carrying costs through additional shipping models.
- REDUCED FREIGHT SPEND.
Putting It All Together
Shippers have to meet e-commerce customers’ needs.
Delivering as expected will require the use of new technologies and convergence of LTL and e-commerce management platforms.
Shippers should follow the tips listed above to bring harmony to their systems and streamline shipment processing.
Of course, shippers must also work to build positive experiences for customers up to delivery, installation and customer service, if necessary.
In a sense, the reputation of less than truckload service has evolved and grown more important, especially in the age of social media.
Related LTL & Ecommerce White Papers
The Evolution of LTL Shipping Best Practices New!
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Current Factors Driving the Less Than Truckload Pricing Market New!
This white paper is a must-read for shippers who are seeking information on the less than truckload pricing market in order to plan for 2019. Download Now!
The State of & Pricing Outlook of the Less than Truckload Shipping Market
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8 Big Factors to Consider for Efficient Less-than-Truckload Shipping
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Acing the E-Commerce and Logistics Game Means Going Back to the Basics with an Eye on the Future
In this white paper, you will learn what supply chain leaders need to understand why logistics fundamentals will continue to shape the e-commerce shipping strategy and how to master e-commerce logistics. Download Now!
Bringing Omnichannel to the Forefront of Ecommerce
This white paper is a must read for those who are looking to go omnichannel with their supply chain and want to understand that a major part of that strategy is in the ecommerce channel. Download Now!
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