We have moved past the point where businesses can consider just exploring digital to a situation today where digital must be considered a core competency in businesses of all sizes and across industries: “Every business is a digital business” as we say.
For business leaders everywhere, the next three years will be about determining their organization’s pace in this digital race—and their place in the new world of digital.
Accenture’s 2014 Technology Vision research, in which they outline their predictions on what technologies will significantly impact businesses, shows that for some time the pace of innovation has been driven by digital start-ups that have disrupted countless industries.
While these companies will still exist and continue to make waves, Accenture believes the time has come for large enterprises to expand their digital conversation and ambition. More and more large organizations are actively leading the digital charge. Instead of being pressured by it, or taking a fast-follower approach, they are beginning to leverage their vast resources and capital not only to react to technology disruption but also to embrace it. A shift “From Digitally Disrupted to Digital Disrupter”.
6 Emerging Digital Trends
All businesses, from the Fortune 500 to small businesses, are facing a pressing need to re-examine their capabilities in light of the next stages of their digital journey and to become a Digital Disrupter. Accenture’s Technology Vision can help guide this journey by presenting the important trends and themes that will impact businesses in the future.
The Technology Vision 2014 report highlights these six themes that reflect the shifts taking place among the digital power brokers of tomorrow:
The opportunity for every C-suite executive is to be a digital disrupter – to recreate and redefine the business to create lasting competitive advantage. The potential for growth is limited only by the creativity of the enterprise itself. Now is the time to stop thinking about being disrupted by digital technology and start using it to become a disrupter.
In many ways, digital is fostering a renaissance for large companies, allowing them to reconnect with what made them industry leaders in the first place. The opportunity is there; what’s stopping you from taking it?
Source: Accenture Blogpodium