Latest posts about Social Media
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Facebook CEO Mark Zuckerberg Announces it’s Changing its [Facebook] Name to “Meta”
October 28, 2021
At Facebook Connect, Mark Zuckerberg revealed a new company name, Meta, plus new VR and AR technologies the company is developing for the future.
The Four C’s Of Social Media For The C-Suite
June 10, 2016
How social intelligence is helping provide clarity for the c-suite around the critical factors of confidence, customers, connections & cash.
Quantifying the Impact of a Social Campaign through Social Media: Heineken
March 28, 2015
Since February 16, 2015, 31,000 conversations worldwide have been generated around Heineken, with major spikes occurring during the Champions League evenings and peaks of around 3,000 posts during the games.
How Things Have Changed After 30 Years of Dot Com
March 15, 2015
The international internet revolution began exactly 30 years ago on 15th March, 1985 and today we have millions of dot coms - our world wouldn't be the same without these dot coms, actually we cant imagine a world without them.
Why America’s Internet Is So Slow and Broken
March 14, 2015
Most of America's telecommunications infrastructure relies on outdated technology, and it runs over the same copper cables invented by Alexander Graham Bell over 100 years ago.
6 Ways Social Insights Inform Marketing Strategy
February 15, 2015
Marketing is evolving; it’s time to take your strategy to the next level, by harnessing the power of the single largest source of unsolicited consumer conversation: social media.
A Method of Automated Nonparametric Content Analysis for Social Science
February 15, 2015
By developing methods for analyzing textual data that optimize social science goals directly, we are able to considerably outperform standard computer science methods developed for a different purpose.
Improving Supply Chain Collaboration with Enterprise Social Networking
September 23, 2014
Macrolynk Joins Austin Technology Incubator; Company Powers Tier 1 and Tier 2s in the Automotive Industry with SCM Tools to Save Time, Money.
Why Supply Chains Should Be More Socially Engaged
September 9, 2014
The trouble is that historically companies have been reluctant to share information about their suppliers with their customers or the general public.
The Use of Social Media in the Supply Chain: Survey and Extensions
September 8, 2014
This paper examines the use of social media to capture the impact on supply chain events and develop a context for those events. This paper also analyzes the use of social media in the supply chain to build relationships among supply chain participants.
Supply Chain Power Influencers on Twitter
June 9, 2014
Since there is too much information floating around, many people rely on "influencers" who exhibit expertise, enthusiasm or credibility - the following article shows how the influencers in supply chain management can be identified.
Everyone’s an Influencer: Quantifying Influence on Twitter
June 9, 2014
The micro-blogging service Twitter presents a promising natural laboratory for the study of diffusion processes - unlike other user-declared networks (e.g. Facebook), Twitter is expressly devoted to disseminating information.
Applying Social Media Principles to Supply Chain Management
January 12, 2014
On the following pages of this report you will find excerpts and links to resources and content that I have contributed over time on many relevant sub-themes supporting this vision of integrated supply chain planning and response management.
Supply Chain Management in the Era of Social Collaboration
January 12, 2014
When the word "collaboration" is substituted for "social," we can see that B2B organizations made use of these technologies long before the word "social" came into vogue. Most supply chain planning (SCP) systems today are not social. Rather, they are oriented around the job of an individual planner, who works with a user interface that strongly resembles an Excel spreadsheet.
Buying-in on Tweeting is more than a value-add
October 10, 2013
As of this morning, @LogisticsMgmtMag has 14,814 followers and has posted 3,996 Tweets. Not too shabby considering that when we started doing this we were very unclear on how we would use Twitter and how we would grow it.