SAS

Minneapolis, Minn.-based global logistics services provider and freight forwarder C.H. Robinson and Cary, N.C.-based data analytics company SAS introduced a partnership geared towards providing an end-to-end supply chain solution focused on integrating inventory and demand signal data with real-time transportation data.

Demand sensing tools are easing inventory burdens in many industries. Recent research points to which types of companies have been investing in those tools and when, and what kinds of results they have been seeing.

Having access to big data alone will not benefit an organization unless it has the in-house expertise, business processes and technology to collect, sense, interpret and respond to demand and supply signals.

Supply chain managers must advocate for “demand-shaping with supply in mind,” meaning that demand-shaping decisions aren’t made in isolation of supply issues.