In business our mission is to leverage our assets to the benefit of both our shareholders and stakeholders.
Yet is today’s standard practice of merely maintaining master data across our various and disconnected transactional systems achieving this mission?
This white paper explores how master data management (MDM), a topic traditionally thought of as a matter of interest only to CIOs and IT Directors, can have a big impact on a company’s bottom line, both positive and negative. As such, CEOs, CFOs, and other executives on the business side are increasingly involving themselves in MDM projects.
The simple fact is that most executives are completely oblivious to the data issues that are eroding the value of their organizations, which is in total contrast to their being up-to-date on most financial issues.
Both are critical corporate assets with utmost visibility to both customers and shareholders, so why the gap?