Wawa: A Fresh Look at the Northeast’s Most Recognized Convenience Store
Delivering the best customer experience day after day is an enormous task for anyone to complete, but when you have 570 stores spanning five states, you must meet that demand and provide consistent quality and service.
When Wawa, one of the Northeast’s most recognized convenience stores, needed a reliable partner as passionate about customer service as they are, they turned to Penske Logistics.
Wawa opened its first store in 1964 and expanded to food service and gasoline in the mid-90s. Penske’s relationship began with Wawa in 1998 when Wawa decided to service all stores daily from a centralized bakery facility.
Looking for a reliable partner
In 2007, Wawa needed a reliable partner to help plan and implement their new Fresh Channel offer, which included daily deliveries to all 570 stores.
After looking at other vendors, no one could provide a solution quite like Penske, and the historical relationship proved that – Penske and Wawa had been working together since the nineties.
So, Wawa expanded the Penske relationship, to include the new area of business for Wawa, which has been a successful part of their daily operations.
Challenges
Consistency between all stores had to be maintained
Daily, on-time temperature-controlled delivery of the fresh food products was critical
- Collaboration among suppliers to reduce costs and provide continuous improvement
Solutions
Penske sourced the right trucking equipment to maintain highly perishable foods that required both refrigerated and ambient temperature zones
Penske’s dispatch operation provided a centralized communication hub accessed by all suppliers to ensure products are delivered fresh and on time each day
Penske created a new routing system which in turn reduced the amount of equipment used, helping to lower costs
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