Dave Emerson, Group Sales and Marketing Director at SEKO Logistics, provides some handy hints for retailers, e-tailers and brand owners who are looking to expand their eCommerce presence into new territories.
By Dave Emerson
August 04, 2015
eCommerce has entered the mainstream in force, with the Global eCommerce market now standing at over $1 trillion; retailers who ignore this growing market segment do so at their own risk. But how does a traditional ‘bricks and mortar’ business move into the internet space?
“As retail revenues level off in Western markets, British companies and brands are starting to focus more and more on gaining a foothold in developing markets ‐ with some high profile successes.
Making the decision to move into a developing market is a popular way of reaching new growth targets‐ but to achieve this, companies have to look through the online lens rather than just the traditional ‘bricks and mortar’ one, when it comes to deciding how to approach the challenge.