Three Imperatives for Global eCommerce

eCommerce Growth Accelerating Around the Globe
Internet use is increasing across established and emerging markets along with the use of mobile devices to manage the consumer shopping experience.

These expected eCommerce growth rates will have a significant impact on retail, consumer products, 3PL, parcel shipping, and other industries involved in eCommerce.

Where is eCommerce Growing, Exactly?
With a constant focus on revenue growth, companies should be mindful that more than half of the world’s buying power resides outside of the United States.

As the previous page highlights, for example, eCommerce in Asia Pacific increased 30% in 2013 compared to 13% in the U.S. marketplace.

Another factor to consider is the growing middle class in highly populated countries like China, India and Brazil.

eCommerce provides a compelling opportunity for businesses to reach these pockets of growth.

A recent U.S. Small Business Administration survey identified that 63 percent of small businesses are interested in growing their global eCommerce efforts, and the BRIC countries are an excellent place to start.

Conclusion
While there is clearly a large market opportunity associated with global eCommerce, companies must address several challenges to the strategy.

Retailers, consumer products companies, 3PLs, eCommerce marketplaces, and others need to create a comprehensive plan, and should consider partnering with a
solution provider experienced in global trade regulations and practices.

The three imperatives identified in this eBook provide a starting point for establishing your strategy, growing revenues globally, and delivering a positive global eCommerce experience for your consumers.