The Global Tech Market Outlook For 2015 To 2016

As CIOs prepare and manage their 2015 tech budgets, they can confidently push for increases of 4% to 6% in their purchases of tech goods and services, depending on their country.

Tech spending in the US, China, India, the UK, and the Nordics will be at the high end of this range; in the rest of Europe and Latin America, growth will be at the low end.

Demand will be strongest for software - especially for analytics and cloud apps - and related services but weaker in hardware and outsourcing, creating savings opportunities.

New project spending will be strong, much of it for technologies that support the business technology agenda for winning, serving, and retaining customers.

Key Takeaways
The Global Tech Market Will Grow By 5.3% In 2015 In Local Currencies, 5.9% In 2016
Improving economies in the US and elsewhere will help offset weakness in Japan, Europe, and oil-exporting countries, leading to moderate but improving global tech market growth. A strong US dollar in 2015 will hold dollar-denominated growth to 4.1%, with 6.3% for 2016 as the dollar weakens.

The US Will Be The Major Driver Of Global Tech Market Growth
The US tech market continues to be the locomotive that pulls the rest of the tech train. The US is not only the largest and most advanced tech market in terms of adopting new technology; it will also have the fifth-fastest growth of 6.3% in 2015.

New Project Spending Will Grow, Driven By The Business Technology Agenda
After two years in which uncertain economic outlooks have held back new project spending, this part of the tech budget will grow more rapidly than overall tech spending in 2015 and 2016. The key driver of faster project growth will be the business technology agenda for winning, serving, and retaining customers.

Read this report to use our market outlook to help you shape your spending plans and requests.