The Best Way to Achieve a Synchronized View of Customer Data

Your business needs a single, accurate and complete view of the customer across product lines and communication channels.

With customer data spread across multiple systems and databases, Syncron’s Global Customer Master (GCM) is the centralized repository that consolidates all the customer reference data, along with the cross-references to source systems, into a master reference store.

Syncron GCM is the fastest way to gain a single source of truth of customer information for operational and analytical applications. Syncron GCM has the ability to manage customer reference data throughout its lifecycle.

Consequently the following critical stages are key attributes in all implementations:

1. Consolidate – Import, cleanse, match and merge data from source applications based on sophisticated rules, without having to write any custom code.
2. Manage – Manage the data administration and data content management tasks separately.
3. Share – Provide views of customer data to any application that consumes the reference data. Automatically communicate any changes in the master reference data to all affected applications, as needed.
4. Extend – Efficiently extend the solution to other data sources or eliminate existing data sources without writing code.