Omnichannel Retailer Increases Efficiency with Automation Technology

Jewelry Television® (JTV) is one of the largest multichannel retailers of jewelry and gemstones in the U.S. appealing to fashion-conscious women, jewelry-making enthusiasts, and private collectors.

The privately-held shopping network broadcasts high definition programming, 24/7, to more than 80 million U.S. households. In addition, JTV.com offers the most comprehensive jewelry and gemstone Learning Library on the internet, and is the third largest jewelry website according to Internet Retailer.

JTV prides itself on offering the widest selection of gemstones, settings and accessories. The company has a mission to stay ahead of trends by constantly finding new and innovative products to service customers.

Through its multiple channels of client interaction, JTV allows customers to order products around the clock. The combination of increased SKU offerings and customer order growth created an issue for space within the company’s fulfillment center. Pick paths were getting longer and the warehouse’s capacity was being stressed.

With increased growth projections, JTV sought a solutions provider to manage SKU proliferation. The existing warehouse used traditional man-to-goods pick carts and radio frequency (RF) scan technology to batch pick orders. In addition to managing the increase in business, JTV required the return goods processing to be integrated into an overall process as well.