Marketing Company Gains Financial Visibility for Responsive Action

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Keeping a pulse on market drivers is IPG’s business: the company provides advertising, marketing and media services for many of the world’s global brands, and employs nearly 50,000 people across multiple disciplines in all major world markets.

With operations across more than 100 countries, IPG is headquartered in New York City. To stay fluid in a shifting economy, IPG needed a true, real-time worldwide cash balance snapshot of its accounts that reside with many different financial institutions.

IPG was using SWIFT financial messaging services, but needed greater visibility into payments and statements, as well as SWIFT messages coming through the system.

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