Intelligent Innovation in Consumer Packaged Goods

Based on the increasing demands of its end users, companies have found that they must create new products, achieve faster time to market and lower operational costs in order to remain competitive and address stockholder concerns.

The key to creating an innovation-driven organization is to build upon a new, more collaborative business model.

This allows organizations to engage powerfully with the consumer, integrate processes and ideation across the value chain, and support expansion into emerging markets. By streamlining operations and shortening time to market, manufacturers, wholesalers, distributors, and retailers are able to manage risk while bringing innovative products that serve a larger market base.

Innovation in the CPG Industry
Continuous product innovation is the lifeblood of the CPG industry, keeping the brand alive and the shopper engaged.

In an environment where one in five state that they are always looking for new products, innovative merchandise is the basis for growth.

New products extend the life of core brands, and targeted subbrands help to make the company more profitable.

Today’s global marketplace makes continuous innovation all the more critical in order to both market global brands and localize them for regional tastes and cultural expectations.

CPG organizations are playing in a larger field of competitors, with products and associated services becoming an integral part of corporate strategy. Companies need to create and effectively manage an integrated innovation culture that supports extended global R&D teams to capture new ideas, speed time-to-market, and provide customer service.