In today’s world, communication between consumers is faster than ever before.
As more and more information is distributed through the internet and other channels, it is inevitable that buyers in the modern era are more informed, and thus more demanding, than in the past.
People today don’t just want a certain level of service: they expect it.
Consider eCommerce retail. Due to the information-rich nature of the internet, less competitive retailers who don’t meet the standards of today’s market are quickly identified and abandoned, while retailers that exceed these standards draw consumers quickly.
There are many ways a retailer can boost their reputation, including quality of merchandise, type of merchandise, marketing, and customer service. However, one frequently undervalued yet vastly important part of a business’s reputation is speed, accuracy, and cost of merchandise delivery.
A study published by the International Journal of Quality and Reliability Management found that Reliability and Promptness, which includes order accuracy, speed, and customer service, is given an importance of 92 out of 100, the highest of any factor in perception of retailer quality (Mijoon).
This whitepaper will examine how outsourcing your order fulfillment can improve these factors.