Have You Cottoned On Yet?

What does the cotton in your clothes say about you?
Despite an ever increasing consumer demand for organic cotton - Textile Exchange predict that global retail demand for organic cotton will increase by at least 10% in 2011-12 - some brands are doing nothing to address the consequences of cotton production, and others are opting for easier and lesseffective sustainability schemes.

While some schemes provide an important step on the ladder to improving the impacts of cotton production, they do not go far enough.

The majority of cotton production is still toxic, thirsty, and energy intensive.

The rise of GM cotton is putting farmers’ livelihoods and choices at risk.

Make a real impact Organic cotton is proven to deliver benefits for people and the environment - when it comes to making trustworthy sustainability claims about cotton, nothing beats it.

Pull your cotton socks up
Millions of cotton farmers and billions of consumers want you to lead the way.

Commit to organic to secure a safe and sustainable future for cotton.

This briefing shows why organic is the choice for people who are serious about sustainability.

1. Give control to farmers, not GM companies
2. Eliminate hazardous synthetic pesticides
3. Help farmers feed their families
4. Save precious water
5. Combat climate change