Greening the Supply Chain
The trend of developing green supply and demand chains is now gaining wide popularity. However, most companies are still figuring out as to how they can achieve this and where do they start.
What is a Green Supply Chain?
As the new breed of companies – Environmentally Sustainable Companies – is emerging world over, companies realize that their greatest challenges and opportunities in becoming environmentally sustainable lie beyond their own premises and manufacturing plants.
To truly inculcate the green culture in the DNA of companies, efforts are taken to green the whole supply chain. It starts with the green design of products, and goes through green purchasing, green manufacturing, green distribution/marketing and reverse logistics.
As against the traditional supply chain with discrete start and end points this is a closed loop supply chain where a lot of importance is given to the reverse logistics. This initiative serves to strengthen and streamline the co-ordination among different phases of the supply chain, which eventually results in improved customer satisfaction and better competitive edge.
Four Phases in a Typical Pharmaceutical Supply Chain
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