Endicia Helps Poshmark Open Up Closets Across America

Connecting the Closet
“Your options for selling clothes are fairly limited,” said John McDonald, VP of Marketplace Operations for Poshmark. “You can try consignment shops or set up an online store. But these choices are time-consuming and don’t provide the biggest reward.” That’s how Menlo Park-based Poshmark knew it was on to something big.

Recognizing that there was no simple and fun way to sell fabulous, pre-owned fashion, Poshmark decided to take matters into its own hands, creating a mobile platform that allows users to “shop each other’s closets” with ease—right from their smartphones.

And let’s just say—the idea has caught on. Since its launch in 2011, Poshmark has grown exponentially, women are uploading over 1 million dollars worth of inventory into the marketplace every day and the Poshmark community sold more than 1.5 million items in 2013 alone.