Papers

E-Commerce Market Assessment

This study examines the e-commerce market in the United States (US) on a macro and micro level from the perspective of 55 key decision makers, 50% of whom are end-user manufacturers, 20% are retailers, 20% subject matter experts on packaging, and 10% from the logistics industry. By PMMI

July 6, 2016

E-commerce has grown considerably in the US, and will continue to do so in the years to come.

E-commerce is a highly competitive market that places considerable demand on its retailers and manufacturers to produce highquality products at a reasonable price that in turn must be delivered to the end-user via the logistics industry or postal service in excellent condition and with packaging that is generally representative of the manufacturer or retailer’s brand.

The cost and challenges involved in achieving these objectives require considerable planning and engineering from product inception to ultimate delivery.

The following is an executive summary of the report findings and actionable insights based on interviews and analysis.


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E-Commerce Market Assessment
This study examines the e-commerce market in the United States (US) on a macro and micro level from the perspective of 55 key decision makers,…

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